1 Month After IPO, a Big JUMP in Prices at Uber’s Bike Share Service

A JUMP electric bike. Photo: JUMP
A JUMP electric bike. Photo: JUMP

One month after banking $8.1 billion from a Wall Street IPO, Uber has raised the price of a simple bike ride on its JUMP e-cycles by 67 percent.

A 20 minute JUMP ride in Denver now costs $5, compared to $3 a week ago. The company’s per-minute prices have gone up to 25¢ in Denver, from just 15¢ per minute, according to Stephanie Sedlak, a spokesperson for Uber, JUMP’s parent company. In Los Angeles, JUMP prices are set to go up to 30¢ per minute tomorrow.

“We’re updating our pricing to better balance supply with demand,” said Sedlak in an email.

The news of the price hike triggered an immediate reaction from a JUMP user in the Los Angeles area:

Uber spent $1 billion more than it earned during the first quarter of 2019, according to its first earnings report, which the company issued last week. As shareholders start to expect profits, Wall Street analysts think the company will eventually raise prices on all of its services.

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  • TakeFive

    On paper the business model is easy and the advantage of bikes over ride-sharing is there’s no driver to pay. You just have to buy a bunch of bikes and Voila. Except that’s not the end of the story. In Phoenix, enterprising homeless merely remove the GPS tracker and they’ve got a free bike. Also, the bikes get thrown around and break. Whether Uber or another company I’m skeptical they can maintain a ‘working’ fleet of bikes.

    • tvdp

      The theft issue with JUMPs isn’t that bad, the real issue is lack of infrastructure.
      I know lots of people who won’t ride JUMPs because there isn’t adequate infrastructure, for instance protected bike lanes. Last week I tried to get my friends to take bikes through LoDo to RiNo and they refused to do it unless we went the long way around the Creek Path….a $1.25 ride became a $5 ride

      Also as they figure out physical pressure points, there will be a need for infrastructure to protect bikes (perhaps weather shelters) and reduce cost (perhaps charging dock stations)

      Whatever, this likely won’t happen though. JUMP is only owned by Uber to hold hostage when city council grumbles about rideshare increasing congestion etc… Too bad.

  • TM

    I still think the city supported, docked bike share is the best system in the long run. We just need to expand our system and get docks out covering more of the city and more closely spaced so they are easy to find.

  • Daniel

    Sometimes when I miss my bus I’d take a jump bike to get home. Now with the price increase it’s generally cheaper to take a rideshare pool, this is unfortunate.

    • Jason

      Yeah, this is something I don’t quite get. I’d think the typical Jump ride is around 15 minutes. This new pricing places a Jump ride right in line with an Uber Pool ride, so considering the Jump rides should be more profitable for them (no driver to pay), I don’t really get what they’re doing, unless an Uber Pool price hike is coming within the next few days.

    • Kill Uber

      Either way, Uber gets your money, so why should they care?

  • Jason

    I’m not sure if this is something they’re doing everywhere but here in Santa Monica the Jump scooters have been capped at 12 mph for a few months now. It makes them practically unusable. The other scooters are capped at 15 mph–this may not sound like a huge difference but it FEELS like a huge difference, both in terms of ride experience and subjective perceptions about how aggro motorists are about going around you.

    The doubling of the rate on the e-bike rentals is still pretty rough, to be sure…but they really need to speed up the scooters to be competitive not just from a “I want a good ride” angle but from a “I would like to feel like they’re not milking the per-minute rate by artificially slowing the things down” angle.

    • Wranger

      Maybe it’s a safety angle?

    • Camera_Shy

      The difference is 3/4 of a mile for a 15-minute scooter trip.
      In a city like Denver, that is probably significant.

  • LazyReader

    Buy your own bike..jeez how hard is that

    • dsoebb

      And then find a storage space in a cramped apartment. And then worry about theft when you have to lock your bike up on the street in a high crime area.

      • Jame

        And sometimes it isn’t feasible or practical to bring your bike on the trip.

  • voltairesmistress

    Bikeshare and scooter rental prices should be competitive with bus fares. I don’t find San Francisco’s current rentals affordable. I either ride my own cheap electric bike, walk, or ride the bus. No way can I add another high fee to my getting around town. No wonder I see mostly tourists using JUMP. When you are on vacation, JUMP Bikes are a good investment if you want to see a lot of the city on your own. But for residents, they are a pricey, if fun, way of getting somewhere.

  • TJ

    I had a feeling this was going to happen, the prices were really low for a while. I got into e bikes from riding a Jump, but figured it’d be worth it to buy my own electric bike. I ended up getting a Wing Bikes Freedom and love it, price was great and it has a cool look. It’ll pay for itself in less than a year of commuting vs what I was paying for buses and trains.


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