user experience
MyRide: Why Can’t RTD’s Tap-to-Pay Card Reload Cash Automatically?
RTD frequently praises itself for innovation. But the agency's MyRide tap-to-pay fare payment card lacks basic features, including the ability to automatically add value, which may be why only 1% of RTD riders use the card.
April 24, 2019
Uber Partners with Denver Transit — What Could Go Wrong?
It’s exciting — and troubling — that RTD partnered with Uber to allow riders to plan trips and buy tickets from within the ride-sharing company’s app.
January 31, 2019